WHAT IS FASHION PHOTOGRAPHY?

Kate Moss for Vogue Japan, May 2011 by Mert & Marcus

Fashion photographers work closely with models and fashion designers to shoot photos that showcase fashions as effectively as possible. In general, fashion photographers take pictures of models which will be used for websites, catalogs, magazines, print advertisements, and fashion houses. They are also tasked to conceptualise photo shoots that will highlight the clothing, accessories, and apparels worn by the models.

Lara Stone for W Magazine, London 2017 by Mert & Marcus

Vittoria Ceretti for W Magazine, February 2018 by Mert & Marcus