HELLO FROM KRISTA HELLON
Hello everyone & welcome to my blog! If you haven't already guessed by the title - my names Krista and I'm currently studying Fashion Marketing and Communication at the University of Chester. I've always loved Chester (it has nothing to do with their Zara store surprisingly) so it's pretty cool that I'm studying another great love of mine here.
I have previous Editorial experience producing both short and long-form pieces for sister sites POPSUGAR & ShopStyle UK, gaining homepage exposure to more than 2.5 million unique visitors per month. In addition, I was in charge of the social media channels for both sites covering the fashion editors holiday leave for a period of two months, increasing engagement by 84% in one week! I had to handle this sensitively having due regard to POPSUGAR's corporate policy "We are PASSIONATE. About our products, our brands, and our people. We are FANS, not critics."
During my time at Shopstyle/POPSUGAR UK I wrote a variety of blog posts on trending topics & the latest fashion news concluded by my own research and knowledge of fashion. I was also required to source images and present in an aesthetically pleasing manner for online publication, brainstorming, and developing ideas alongside the San Francisco and Los Angeles editors responsible for the USA's third biggest female lifestyle site. I have included some extracts in this blog post.
Editors Picks - A curated shopping guide, tailored for a specific trend, featuring relevant products that I felt would satisfy the consumer needs.
London Collections: Men's Fashion Week & The Ultimate Festival Fashion Guide.
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